Marketing & Communications Manager – Go North West


About this job

We have a vacancy for a Marketing & Communications Manager at the Queens Road Depot, in Manchester. 

We will be running over 160 buses from our new site and are looking for an individual with proven experience of marketing excellence at management level.

We want someone who has a good understanding of passenger transport and awareness of how the company fits into the local landscape.

The role

Reporting to the Head of Commercial and Finance the purpose of this role is to lead the design and implementation of the company’s marketing and communications strategy.

Main responsibilities will include:

• Plan, develop and create a range of promotional materials to support the marketing and communications
• Analyse research and data, acting on the findings
• Create innovative ways of marketing services to grow passenger numbers and sales
• Design, manage and execute campaigns to a set marketing budget
• Liaise and co-ordinate with colleagues to ensure that display materials are current, relevant and consistently comply with brand guidelines
• Liaise with creative agencies to deliver highly desirable and relevant campaigns

Customer Communications:
• Manage PR and media activity for the company, both planned and reactive
• Create positive PR stories around the company’s activities, linking to the company’s vision and values
• Manage the internal communications strategy, including editing the internal newsletter, ensuring that employees have relevant and up to date information on the company’s activities

Stakeholder Engagement:
• Promote the company through positive news fed to key stakeholders
• Celebrate success and promote to key stakeholders
• Manage the company’s sustainability report
• Attend stakeholder events

Community Engagement:
• Be responsible for the company’s community engagement strategy
• Increasing the company’s profile within the local community
• Promote diversity and inclusion within the company and wider community
• Attend community events, promoting the brand

Skills, knowledge and experience

You will have a proven track record of marketing excellence at management level.

You’ll need a good understanding of passenger transport and awareness of how the company fits into the local landscape.

You will also need:
• Degree or relevant experience in a marketing and communications role
• Good inter personal skills and ability to build relationships with both internal and external stakeholders.
• Effective leadership skills
• Effective writer with key attention to detail
• Creative
• Flexibility (some out of hours working will be required)
• A team player
• Good understanding of data privacy standards/GDPR
• Strong awareness of the dynamics of social media
• Understanding and experience of various communications channels in an operational business
• Excellent communicator
• Experience of managing change effectively
• Highly motivated
• Clear and concise written skills
• Organised and efficient
• Good knowledge of all computer systems, with the ability to learn new systems
• Ability to work autonomously
• Effective decision maker

In return you’ll receive a competitive salary based on your experience.

Applicants should clearly state any dates when they will not be available to attend an interview.

Go North West values diversity and promotes equality and we encourage and welcome applications from all sections of the community.

Closing Date: Friday 29th March 2019