cookie policy

Cookie Policy for Go-Ahead London

London General Transport Services Limited (trading as “Go-Ahead London”, “London General”, “London Central”, “Docklands Buses”, “Blue Triangle Buses” and referred to below as “we” / “us”/“our”)

1. What are Cookies?

Cookies are little data files that are placed onto the hardware device which you use to browse the internet (e.g. your Computer, Smartphone or Tablet, your “device”) by websites that you visit. Cookies contain information about your visits to that website and the purpose of cookies is to enable our websites to remember you, and your browsing habits, when you visit it again in the future.

2. How do we use Cookies?

Cookies perform many different functions, from remembering that you are logged in during visits to what user preferences you may have selected. They also help us to identify which of our web pages are the most popular and what type of journey a visitor has through our site.

Cookies help us plan the content and layout of our site and recognise returning visitors that have been to our site before. They therefore play an important role in helping us to enhance the usability and performance of our site to improve your visits.

In order to help us understand how many visitors we have, which pages are visited, and to help us develop future improvements to our site, reporting and analysis may be carried out using Google Analytics who will place cookies on your device. For more information on Google cookies we recommend you visit the Google website at which outlines Google’s privacy policy and how to opt-out of tracking.

We do not use cookies to collect information that could identify you personally during your visit to our site. A list of the cookies that we use when you visit our site is contained in the table below.

Types of cookie that may be used in the future:

  • Session cookies

  • Session and permanent cookies

  • Anonymous permanent cookies

  • Cookie to individually identify users who have logged in

  • Third party cookies

  • First party cookies

3. What Cookies may be used on this Site?

Session cookie
To facilitate the progress of the user through the application. They are automatically deleted from the user’s device when the browser is closed.
This website does not currently use any session cookies.

3rd Party cookies
Google Analytics To track which pages on the site are most commonly used, the number of visitors to the site, page views, which browsers are used, entry pages etc.
We use the information they provide to help us improve our site and identify the most popular pages.
Cookies last between one month and one year.
This cookie is only placed on your device when try to buy a ticket online, as you will be diverted to a third party website which uses this cookie.

4. Web beacons

Web beacons are usually 1 pixel size transparent images that help website owners track the activity of users on certain website pages. They can also send the tracking server (i.e. us, or our technology partners) information in cookies – such as whether an HTML email with a web beacon in it has been opened. We use web beacons together with cookies to help us understand how you interact with our website and the emails we send you, to help us improve your experience, to ensure that content is relevant to you, and to manage our website and email content better

Further details on web beacons, and how to manage them, can be found here.

5. Can I opt out of cookies?

Yes. There are a number of options available. You can control the use of cookies on your device by using the settings in your web browser (e.g. Chrome, Internet Explorer, Firefox). For more detailed information about cookies (including how to manage their use via your browser) go to

Cookie Policy Version 1.0 2nd May 2012

Companies Act information

• London Central Bus Company Limited
registered in England and Wales number 2328565
• London General Transport Services Limited
registered in England and Wales number 2328489
• Docklands Buses Limited
registered in England and Wales number 3240004
• Blue Triangle Buses Limited
registered in England and Wales number 3770568

subsidiaries of the Go-Ahead Group plc

Registered Office:
3rd Floor, 41-51 Grey Street, Newcastle-upon-Tyne NE1 6EE

VAT number 649605411